Press Release: HEAD becomes Official Tennis Ball, Racquet and String of the Laver Cup

Laver Cup organizers announced today that HEAD, a leading racquet and ball

manufacturer, has signed a multi-year deal to become a global sponsor of the event

starting with this year's edition to be held at the iconic TD Garden in Boston from

September 24-26, 2021.

HEAD Tennis, a global provider of premium, high-performance equipment and apparel,

will become the Official Tennis Ball, Racquet, String, Stringer and Racquet Bag of

the Laver Cup.

Since its launch in the late 1960s, when HEAD founder Howard Head first introduced the

aluminium tennis racquet, the division's key products have attained leading market

positions based on sales and reputation with many of the world's top players competing

with HEAD racquets.

In one of a number of new exciting initiatives HEAD will work closely with the Laver Cup

team to design a special edition Laver Cup branded racquet and bag that will be sold in

the lead up to and during the Laver Cup.

"We are delighted to welcome HEAD as an official supplier," said Laver Cup CEO Steve

Zacks. "As one of the world's leading racquet manufacturers with such a rich history in

the sport, they are a perfect fit for the Laver Cup and we look forward to a long and

successful collaboration."

Named in honor of Australian tennis legend Rod Laver, the Laver Cup is played over three

days, with a fast-paced scoring system on a dramatic black court. The competition pits six

of the best players from Europe against six of their counterparts from the rest of the World

with tennis legends and great rivals Bjorn Borg and John McEnroe current captains for

Team Europe and Team World respectively.

"Since its inception in 2017, the Laver Cup has become a fan and player favorite, exciting

new audiences with its captivating, unique team format," said Ottmar Barbian, EVP

Racquet Sports at HEAD. "We very much look forward to supporting this fantastic event

as it continues to fascinate now and into the future."

For Laver Cup 2021, HEAD will supply balls for all matches through its Penn brand, a

dominant force in the US market with a share of more than 60%.

Many players from HEAD's high-performance roster have participated in previous editions

of the Laver Cup including current World No.1 Novak Djokovic, Taylor Fritz, Diego

Schwartzman and Alexander Zverev.

"Our players have had wonderful things to say about the organization, team spirit and

positive energy from fans," continued Barbian. "The Laver Cup really is the perfect

advertisement for the sport that we all love."